ONG Traducciones has worked with a wide range of manufacturing companies in Colombia and around the world, rapidly acquiring knowledge in order to produce high quality translations for products as varied as industrial tape, cement factory technology, veterinary pharmaceuticals and gold and silver jewellery.

The most important part of our work with manufacturing companies is to grab the attention of potential customers. This involves preparing clear, technically accurate and exciting descriptions of products that provoke the interest of a buyer. Our job is to sell our clients’ products in the best way possible, making it clear how they will improve the lives of customers.

A product can be the best in the world, but if the translation of its marketing materials and technical specifications aren’t up to standard, then very few people will be convinced that they need to purchase the product. A high quality translation of a website and product catalogue can generate a huge difference for sales in overseas markets, particularly for Colombian companies that rely on exports.

On the contrary, a website or catalogue in English that has obviously been produced by Google Translate will have a detrimental effect on the image and reputation of a company and its products. Clumsy, unclear and confusing language can be a real turn off for potential buyers, even if you have wonderful things to sell. It is baffling that companies can work so hard to make their products but don’t ensure that their marketing materials are of an equally high quality.

ONG Traducciones also contributes to the creation of marketing videos for companies, which is an essential component in a world dominated by TikTok, Instagram Reels and YouTube. For videos produced in Spanish, we provide clear and easy to understand subtitles so that potential buyers can easily identify the reasons why they should purchase a specific product. We also provide dubbing support, which involves recording a new voiceover in English for marketing videos. This is particularly useful for industry fairs or launching an advertising campaign that targets specific countries.

We support manufacturing companies with interpreting for product launches, both online and offline, and the preparation of publicity materials for international events. If the English on a company’s flyers, folders, business cards and promotional products is correct, enticing and clear, then there is a much higher possibility of connecting with interested buyers and making significant sales.

An essential element of translations for the manufacturing sector is technical accuracy. Buyers need to be fully aware of what a product contains before they buy it. Everybody has struggled with an installation guide for a product made in China and the very “creative” forms of English they use. In order to avoid confusion and potential losses, the translation of technical specifications has to be concise, accurate and up-to-date. This is why we work closely with each client to ensure that the terms we use to describe a product are those used by the industry around the world. This involves extensive research and preparing and correcting glossaries. We engage in constant communication with our clients, often seeking out the people responsible for product design to guarantee that our translations are not just interesting to read, they are technically accurate and avoid confusion.

In the world of manufacturing where sales are everything, a product’s marketing and technical materials need to reflect the high quality with which it is made. At ONG Traducciones, we have witnessed that investing in high quality translations of websites, catalogues and flyers has a quantifiable effect on increasing sales, opening up new markets and customer retention.